DETROIT – Chevrolet is launching a year-long campaign, with the goal of raising $1 million to support Cell Phones for Soldiers. To reach that goal, Chevrolet is calling on General Motors employees, NASCAR race fans, and Chevrolet dealers across the country to donate their unwanted, gently used cell phones to the cause. Cell Phones for Soldiers will recycle the cell phones, and use the proceeds to provide pre-paid calling cards and cell phones to troops serving in the U.S. Armed Forces.

"We feel Cell Phones for Soldiers is a worthy cause that fits well with Chevrolet's long-standing commitment to support the men and women serving our country," said Mark Degnan, General Motors director of Local Advertising and Marketing. "Personally, with a brother and a nephew in active duty in Iraq, I know how important every call home can be for soldiers overseas, and their families at home."

Cell Phones for Soldiers was founded in 2004 by brother and sister Robbie and Brittany Bergquist. To date, they have provided more than 60 million minutes of free calling cards through a national network of individual and corporate supporters.

Cell Phones for Soldiers recently announced a new campaign to offer free cell phones to all armed forces returning from service in Iraq and Afghanistan. Returning troops can receive a refurbished phone, preloaded with a month's worth of calling time, to help them restart their lives after active duty.

To help raise funds for Cell Phones for Soldiers, Chevrolet is launching a year-long campaign, including:

• Calling on all 77,000 General Motors employees in the U.S. to donate their personal phones to the program.
• Introducing Cell Phones for Soldiers to millions of NASCAR fans at 15 Chevy Racing events in throughout the 2010 race season. In May, Dale Earnhardt, Jr. introduced Cell Phones for Soldiers to NASCAR fans at Richmond International Raceway. Additional Cell Phones for Soldiers events will be held at Ponono, Michigan International Speedway, Daytona, Indianapolis, Atlanta, Kansas, and Fontana race tracks.
• Providing Cell Phones for Soldiers collection boxes throughout the Chevrolet dealer network, providing thousands of collection centers across the U.S.

Individuals who would like to support the cause also can also download a pre-paid mailing label at http://www.recellular.com/gm, to ship donations of one to one hundred cell phones.

"There are more than 130 million phones retired every year in the United States," said Robbie Bergquist, "If just 2 percent of Americans were to donate their unwanted phones, we could supply every soldier with a free call home – and a small measure of our national gratitude."

About Cell Phones for Soldiers:

Cell Phones for Soldiers was created by Brittany & Robbie Bergquist of Norwell MA. After reading a story about a soldier who ran up a huge phone bill calling home from Iraq, these two teenagers decided to help out. They started by opening an account with $21.00 of their own money. They are collecting cash donations and old cell phones. The cell phones are recycled for cash and the proceeds are used to buy prepaid calling cards for our soldiers serving in the Middle East. Cell Phones For Soldiers is a registered 501(c)(3) non-profit organization. Their efforts have motivated people and businesses around the country to donate to this worthy cause. Their goal is to provide every US soldier with a way to call home for free. For more information, please visit www.cellphonesforsoldiers.com

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About Chevrolet:

Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions, such as the upcoming 2011 Chevrolet Cruze Eco model that is expected to deliver up to an estimated 40 mpg highway, and 2011 Chevrolet Volt that will offer up to 40 miles of electric driving and an additional 300 miles of extended range with the onboard generator (based on GM testing). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.